Thursday, January 20, 2011



Chinese Typeface

  • it was by Cleveland Type Foundry, 1883
  • originated in the 19th century with an unmistakably Asian name 
  • in the mid 50's, it was known as Mandarin 
  • later the fonts was lead to what know as "Choy Suey" type 
  • interestingly, both chop suey and the typeface is an American invention, neither the food nor the fonts have any relation to true Chinese cuisine or calligraphy 
  • the tyepface "Mandarin" was used by Beggarstaff Brothers (William Nicholson and James Pryde) for their 1899 poster "A trip to China Town."
  • the poster was included in an influential monthly publication 
  • the lettering had become synonymous with San Francisco's Chinatown 
  • often see the typeface in neon signage 
  • right now, the Choy suey letters appear more rounder and blunter than later alterations of the style with less overlap among the strokes
  • it was often Chinese - American restaurateurs who were choosing the chop suey lettering

No comments:

Post a Comment